Solar Bloom

Solar Bloom had a beloved product but a fragmented identity that disappeared on the shelf. They needed a system bold enough to lead a category, soft enough to feel personal.

We rebuilt the brand around a single idea — first light. Custom serif wordmark, sun-kissed palette, modular packaging that scales from sample sachets to limited drops, and a tone of voice that reads like a love letter to morning.

The new identity rolled out across 14 SKUs, retail, and a relaunched DTC site. In the first quarter post-launch, repeat purchase rate climbed and the brand landed its first national retail partner.